Born to Choose
People, and other animals, often prefer having a choice even when choosing wins them nothing extra. The need to feel in control runs that deep.
Source: The need for controlStrong evidenceThe research
- Leotti, L. A., Iyengar, S. S., & Ochsner, K. N. (2010). Born to choose: The origins and value of the need for control. Trends in Cognitive Sciences, 14(10), 457–463.
Journey 10 · Surrender
Born to Choose
People, and other animals, often prefer having a choice even when choosing wins them nothing extra. The need to feel in control runs that deep.
Source: The need for control · Strong evidence
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