Meet One Face, Double the Effort
Fundraising callers who spent a few minutes with a scholarship recipient their calls helped fund went on to more than double their phone time and the money they raised.
Source: Meeting the people you helplearn more at tribeofgiants.com
Growing evidenceThe research
- Grant, A. M., Campbell, E. M., Chen, G., Cottone, K., Lapedis, D., & Lee, K. (2007). Impact and the art of motivation maintenance: The effects of contact with beneficiaries on persistence behavior. Organizational Behavior and Human Decision Processes, 103(1), 53–67.
Journey 12 · Legacy
Meet One Face, Double the Effort
Fundraising callers who spent a few minutes with a scholarship recipient their calls helped fund went on to more than double their phone time and the money they raised.
Source: Meeting the people you help · Growing evidence
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